Month: <span>July 2019</span>

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Mexico hail: Ice 1.5m thick carpets Mexico’s Guadalajara
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Mexico hail: Ice 1.5m thick carpets Mexico’s Guadalajara

Six suburbs in the Mexican city of Guadalajara have been left carpeted in a thick layer of ice after a heavy hail storm.

The ice was up to 1.5m (5ft) thick in places, half-burying vehicles.

Civil protection machinery was deployed to clear streets in the city of five million located north of Mexico City.

Local officials also reported flooding and fallen trees, but no-one is thought to have been hurt.

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The city had been basking in temperatures of more than 30C. It has been hit by hail storms before, but seldom this heavy.

The authorities say 200 homes have been damaged and dozens of vehicles swept away in the city and surrounding districts.

State governor Enrique Alfaro described it as incredible, accordingRead More – Source

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Venezuela crisis: Navy captain’s death in custody condemned by opposition

Venezuela's opposition has denounced the death of a navy captain held over an alleged plot to assassinate President Nicolás Maduro and called for an investigation.

Rafael Acosta, 49, was among six policemen and soldiers arrested on Wednesday.

They were detained weeks after a failed military uprising against Mr Maduro.

Facing charges of treason and sedition, Mr Acosta appeared in court on Friday, but fainted before proceedings began.

He was rushed to a military hospital in the capital, Caracas, but died in the early hours of Saturday morning, Venezuela's defence ministry said in a statement.

"Despite providing him with the appropriate medical attention, he died," the statement said.

Opposition leader Juan Guaidó, who orchestrated the attempted uprising against Mr Maduro on 30 April, claimed in a video that Mr Acosta was "savagely and brutally tortured".

"This isn't the first time in Venezuela we have denounced this type of act," he said.

Mr Acosta's wife, Waleska Pérez, says the navy corvette captain was barely conscious when he appeared at the military tribunal in a wheelchair, with signs of torture visible on his body.

"They tortured him so much that they killed him," Ms Pérez, speaking from Colombia, told TV channel EVTV Miami.

Venezuela's government has said it will investigate Mr Acosta's death, but has not elaborated on the cause or circumstances preceding it.

His death comes after UN human rights chief Michelle Bachelet finished a visit to the country to investigate claims of human rights abuses, including torture and extrajudicial killings.

President Maduro has intensified a crackdown on the opposition since April's failed military uprising.

More than 700 people have been detained in Venezuela for political reasons, including 100 members of the military, according to local rights group Foro Penal.

The crisis in Venezuela deepened in January after Mr Guaidó, head of the National Assembly, declared himself interim president, arguing that Mr Maduro's re-election last year had been "illegitimate".

He has since been recognised by more than 50 countries, including the US and most of Latin America. But Mr Maduro retains the loyalty of most of the military and importRead More – Source

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SALES LEADS LATAM: Fandango, Linio Colombia, JetBlue…
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SALES LEADS LATAM: Fandango, Linio Colombia, JetBlue…

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

Fandango

Fandango Latin America, the regions leading online movie ticketing service, announced that it is leveraging CleverTaps Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTaps Coeus Data-Science Engine to segment an audience based on how high (or low) their intent is to perform (or not perform) a set of actions such as uninstalling an app or purchasing a ticket. Using three Intent Segments – Most Likely, Moderately Likely and Least Likely – IBS enables highly-targeted messaging campaigns that drive niche user groups toward a path of conversion. Fandango LATAM is moving away from static rule-based marketing to goal-based marketing that identifies the most likely customer segments to accomplish an outcome based on dynamic, real-time digital interactions of users for a much more contextual and scalable approach.

Linio Colombia

Ingenico ePayments, the ecommerce division of Ingenico Group, announced that it will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience. Linio is a leading online marketplace in Latin America where customers demand smooth and intuitive payment. Ingenico will lead this effort by providing optimized payment solutions to Linos customers. Linio and its shoppers will benefit from Ingenico's extensive experience working for leading ecommerce companies and global partners in more than 170 countries. Ecommerce is one of the most developed sectors in Colombia. Sales have increased by more than a whopping 230 percent from 2013 to 2017.

JetBlue announced it will introduce new nonstop service between New Yorks John F. Kennedy Airport (JFK) and San José, Costa Ricas Juan Santamaría International Airport (SJO) beginning November 1, 2019 (a). Service will operate three times weekly on Fridays, Sundays and Tuesdays.San José – Costa Ricas capital and largest city – is home to more than 300,000 people and boasts museums, parks, cultural spots, as well as a variety of bars and restaurants. It also serves as a central jumping off point for travelers interested in hiking, visiting rain forests or exploring national parks.New York-JFK service in San José will complement JetBlues daily service between Costa Ricas capital and the airlines focus cities in Fort Lauderdale and Orlando. Additionally, JetBlue also offers nonstop service, including seasonal Mint flights, to Liberia, Costa Rica from the airlines home at New York-JFK. JetBlue first began serving Costa Rica with San José service more than a decade ago in March 2009.

Latin America's second-largest Coca-Cola bottler, Arca Continental has rolled out its Isolite functional soft drink brand. Produced and developed in Mexico, the coconut water-based beverage aims to bring hydration levels to consumers exposed to high temperatures, strenuous work conditions or to avoid a hangover.Isolite, which will be available in three flavours, was created by the Coca-Cola Center for Innovation & Development in the country. The brand has also secured 'official rehydrator' status for the Mexican Red Cross.Earlier this year, Arca confirmed a MXN13bn (US$680m) investment this year across its operations in Mexico, the US and South America.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into tRead More – Source

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CHANGING PLACES LATAM: Agustina Di Genaro, Andrea Davila Jolly, Pancho Cassis…
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CHANGING PLACES LATAM: Agustina Di Genaro, Andrea Davila Jolly, Pancho Cassis…

Changing Places LatAm: people change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Business Bureau names Agustina Di Genaro MBA | Planning & Operations Director.

Andrea Davila Jolly is Banco Azteca new Marketing Director. Andrea comes from BBDO México, where she was VP Client Services Director & Latin America Regional Director for the last 7 years.

Pancho Cassis has been named agency DAVID new Global Chief Creative Officer & Partner.

Loraine Ricino joins Gol Líneas Aéreas Inteligentes as the new Marketing Director. Prior to this appointment, Loraine was the CMO of Smiles loyalty program.

Nokia announced the appointment of Fernando Sosa as the new Head, Southern Cone, Central America, Andean & Caribbean Region.

Thomas Owsianski is Volkswagen Group Argentina new President & CEO, effective SeptRead More – Source

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