Month: <span>January 2019</span>

Home 2019 January
MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded
Post

MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded

Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If youre trying to keep up, consider this your one-stop shop.

Email is preferred by 85% of GenZ members for communicating with customer service reps, according to a study by SendGrid and as reported by MediaPost. A minority of those polled—just 41%–said they preferred live chat. A preference for social media came in at 36% while 48% of the Gen Zers said they plan to use email more over the next five years.

Advertising on TVs connected to the internet—known as Connected TV Devices—is better received by viewers than ads on regular non-connected TVs, according to a new study by Magna and IPG Media Lab. The study measured viewers unconscious responses to ads on both and found ads on connected TVs created higher retention rates. More positive emotions were also seen among viewers watching ads on connected TVs.

Media measurement and analytics company comScore and the global market research and a consulting firm Ipsos have announced the creation of a shared data platform for 27 cities in Mexico. The new platform will offer media companies and agencies a powerful new tool for measuring consumers consumption of both off-line and on-line communications.

The creative agency Social Snack has been named as “Lens Studio Partner” for Snapchat in all of Latin America by Internet Media Services (IMS) and Sony Pictures Television Networks. An announcement of Social Snacks selection cited its expertise in creating augmented reality messaging on the Snapchat platform. “The certification is the result of the Partners Program launched by Snapchat that recognizes the leading companies in the industry that provide creative technology solutions to the advertisers of the platform,” the announcement noted.

Amazon Echo and Google Home smart speaker owners are hooked on the new technology, according to a study by Edison Research as reported by Search Engine Land. According to Edison, 65% of the smart speaker owners say they cant see themselves getting along without the new devices. The same report noted that voice commerce sales hit $1.8 billion in the US in 2018 and are predicted to grow to $40 billion by 2022.

Internet video company Accedo has announced an infusion of US $17 million in equity for the companys future growth. “Accedo has built a leading position in a very dynamic and rapidly changing industry. The market trends are moving in the right directions and we expect to see continued rapid industry evolution over the coming years,” investor SEB Private Equity said in an announcement of the funding.

Salesforce is predicting a 50% increase in the use of data by media company marketing departments in 2019. The prediction is based on a survey of 4,100 marketing professionals across the globe, according to reporting by Media Post.

Mark A. Browne
Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.

Original Article

[contf]
[contfnew]

portada
[contfnewc]
[contfnewc]

MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded
Post

MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded

Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If youre trying to keep up, consider this your one-stop shop.

Email is preferred by 85% of GenZ members for communicating with customer service reps, according to a study by SendGrid and as reported by MediaPost. A minority of those polled—just 41%–said they preferred live chat. A preference for social media came in at 36% while 48% of the Gen Zers said they plan to use email more over the next five years.

Advertising on TVs connected to the internet—known as Connected TV Devices—is better received by viewers than ads on regular non-connected TVs, according to a new study by Magna and IPG Media Lab. The study measured viewers unconscious responses to ads on both and found ads on connected TVs created higher retention rates. More positive emotions were also seen among viewers watching ads on connected TVs.

Media measurement and analytics company comScore and the global market research and a consulting firm Ipsos have announced the creation of a shared data platform for 27 cities in Mexico. The new platform will offer media companies and agencies a powerful new tool for measuring consumers consumption of both off-line and on-line communications.

The creative agency Social Snack has been named as “Lens Studio Partner” for Snapchat in all of Latin America by Internet Media Services (IMS) and Sony Pictures Television Networks. An announcement of Social Snacks selection cited its expertise in creating augmented reality messaging on the Snapchat platform. “The certification is the result of the Partners Program launched by Snapchat that recognizes the leading companies in the industry that provide creative technology solutions to the advertisers of the platform,” the announcement noted.

Amazon Echo and Google Home smart speaker owners are hooked on the new technology, according to a study by Edison Research as reported by Search Engine Land. According to Edison, 65% of the smart speaker owners say they cant see themselves getting along without the new devices. The same report noted that voice commerce sales hit $1.8 billion in the US in 2018 and are predicted to grow to $40 billion by 2022.

Internet video company Accedo has announced an infusion of US $17 million in equity for the companys future growth. “Accedo has built a leading position in a very dynamic and rapidly changing industry. The market trends are moving in the right directions and we expect to see continued rapid industry evolution over the coming years,” investor SEB Private Equity said in an announcement of the funding.

Salesforce is predicting a 50% increase in the use of data by media company marketing departments in 2019. The prediction is based on a survey of 4,100 marketing professionals across the globe, according to reporting by Media Post.

Mark A. Browne
Mark A. Browne is Portada's Marketing Innovation Editor. He is a bilingual (English-Spanish) writer, media relations manager, and content creation professional with an established record providing journalism, copywriting and analytical content services to major publishers, PR agencies and businesses in the United States, Latin America and Europe. His award-winning career as a reporter and editor includes daily and weekly newspaper experience and free-lance writing for major print and online publications.

Original Article

[contf]
[contfnew]

portada
[contfnewc]
[contfnewc]

SALES LEADS LATAM: LATAM Airlines, W Hotels Worldwide, Bodega Luigi Bosca…
Post

SALES LEADS LATAM: LATAM Airlines, W Hotels Worldwide, Bodega Luigi Bosca…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

LATAM Airlines

One of South Americas largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israels Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.

Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery's iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.

2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected]

Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta's third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico's capital city several years ago, but didn't have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route's chance of success.Aeromexico is the largest airline in Latin America and Mexico City's Benito Juarez International Airport is the region's busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the clients digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicoms PHD was the global media buying incumbent for the companys Rubbermaid brand since 2013, and did not compete to defend. Newells domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmers®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]

Celeste Martorana @celesmartorana
Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.

Original Article

[contf]
[contfnew]

portada
[contfnewc]
[contfnewc]